Plantar fasciitis is a common condition that causes pain in the heel and bottom of the foot. There are several effective treatment options available, including:

1. Stretching and strengthening exercises for the foot and calf complex can help loosen up tight muscles that contribute to plantar fasciitis

2. Rest and avoiding activities that put excess stress on the foot

3. Wearing proper footwear with good arch support and cushioning can help to reduce the strain on the plantar fascia

4. Applying ice to the affected area

5. Physiotherapy to strengthen foot and ankle muscles, improve flexibility, and reduce pain

6. Extracorporeal shockwave therapy (ESWT), specifically focussed shockwave for targeted treatment of plantar fasciitis

7. Night splints can help keep the foot and ankle in a stretched position which can help reduce the pain and discomfort in the morning

8. Corticosteroid injections (in severe cases and under the guidance of a medical professional)

9. Surgery (in rare cases)

Focused shockwave therapy or Extracorporeal shockwave therapy are two forms of shockwave therapy that use high-energy sound waves to treat plantar fasciitis. Shockwave stimulates healing and reduces pain by increasing blood flow and promoting the production of new tissue.

It is important to seek medical attention if plantar fasciitis persists or worsens despite conservative treatments, as this may indicate a more serious underlying condition.